HEMINGWAY EDITOR
THE BEST AND SIMPLEST WAY
Named after the author who once declared, “The first draft of anything is shit,” the Hemingway app is an editor focused on cutting out the clutter from your writing by highlighting passive voice, adverbs, confusing sentences and complex words.
Keeping in the spirit of simplicity, this campaign demonstrates the editor’s functions to show the benefits of concise writing.
DIGITAL
Twitter: an app that demands its users narrow their thoughts down into a concise message. Hence, Hemingway Mode, a real-time editor while you tweet. If nothing else, it can mold you into a first-class Tweeter.
Instagram posts matching writing faux-pas with their colors.
COPYWRITER’S MANUAL
The Hemingway Editor is letting ad agencies purchase the app at a discount. When they buy it, they’re given manuals to hand out to Junior Copywriters as a fun way to take the edge off a scary new job.
